Our mission is to inspire others to push their style limits. Everyone should be empowered by style and how an outfit can be used as a mode of personal expression.
“Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.” - Ralph Lauren
About the 5x5 Challenge
Our fashion project strives to show the versatility behind one article of clothing, and how you can wear it for 5 consecutive days styled 5 different ways.
We launched Five Days x Five Ways in January of 2013. Self-identified marketing junkies by day, style junkies by night, fate brought us together while working on a fashion account at a Boston advertising agency. Inspired by all the amazing style and fashion blogs, we quickly realized we had a shared vision to try to do something that we hadn’t seen others do. The challenge was realized after Cass purchased a J.Crew plaid shirt, and it was love at first sight. After what started as a dare (she wore it 5 days in a row) an idea was born! We quickly learned that you truly can take one article of clothing and transform it into 5 distinct looks.
And we’re more than just a “How To” curator of styling tips. Each week, we take the 5x5 challenge head-on by actually wearing the featured items all day, for 5 straight days. We won’t lie…it gets tough—but that’s what truly makes it so much fun. And don’t worry. We do laundry :)